A steady stream of news, reports and comments, 24hours a day, 365 days a year. More than 150 updates a day. One busy stream on the frontpage for every user.
The Challenge
How can we convince you in a compact and relevant way every day?
The Idea
“We have learned what you want to know - instantly”
Content as a Service is one of the key triggers to retain a user. The FAZ KI Algorithm „Discover” is the engine behind the composition of the personal FAZ Appetizers. It is trained to predict the individually relevant topics after only 2 sessions. FAZ Appetizer directly, clearly and recognizably serves the user the appropriate articles.
By using the FAZ DISCOVER AI, all relevant articles can be compiled to an individual widget on the frontpage
Analysing the user behavior anonymously, the AI model can fastly predict an appetizer, following the user´s individual taste.
Targets
Target 1
Increase the density of use for low and medium engaged users with Increasing the relevance of the homepage in the first view ports
Target 2
Increase of the registration rate and the conversion rate from unkown users to users with accounts
The solution
Using AI models to match content and behaviour
AI models group users and identify interests with data of two sessions and make predictions which appetizers fit best for each user
Serving the appetizer
The appetizer is served in multiple ways. Based on insights generated through user tests and A/B testing we designed a lean, clear and easy to consume interface to ensure the best user experience.
Personalization in the first level
Placed on the frontpage, directly after current top stories, the appetizer content is located on the second view, and takes place in the most relevant area of the news stream.
Appetizer content
Experience the appetizer directly on your frontpage
Appetizer serve
Appetizer prediction AI serves dynamic and personalized invitation allowing you to add the appetizer to your frontpage.
The first results
Prepare an appetizer for local interested readers on m.FAZ.NET. Serve the appetizer after hitting the local resort five times